BUILDING MOVEMENTS THAT BECOME MARKETS
Founder & CEO of Wondr, growth leader behind unicorn startups, and storyteller shaping the future of AI and Web 3.
From Star Wars to Startups
For over two decades, I’ve helped visionary teams and founders bring world-changing ideas to life, from Lucasfilm, Nintendo, and Eventbrite, to AdRoll, Relativity Space, and Akash Network.
Today, I’m building Wondr, an AI-native social network empowering creators and communities to co-own what they build.
Work With Me
Venture Studio
From idea to inevitability: I co-build high-conviction products and brands in AI, Web3, and frontier tech, translating complex ideas into clear value, community, and market traction.
Growth Advisory
Scale with clarity: Hands-on guidance from PMF to breakout growth. I help you refine positioning, unlock brand alignment, and design GTM engines that compound.
Executive Coaching
Lead with conviction: One-on-one coaching for founders and executives ready to sharpen focus, elevate communication, and scale themselves alongside their companies.
Speaking & Workshops
Turn ideas into traction: Talks and workshops on startup growth, narrative-driven branding, GTM strategy, and creative leadership, where vision meets execution.
Select Case Studies
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“Maly has successfully helped us achieve three goals: 1) build market-leading brand awareness and inspire more audiences with our story, 2) engage and secure top global customers, 3) support company investor relations. Maly was able to complete diverse projects with fast turnaround and limited resources, delivering exceptional results for us.”
“Maly has a rare ability to connect vision, story, and execution. She helped us shape 375ai’s brand from the ground up, translating complex ideas around AI, blockchain, and edge computing into clear, compelling positioning. Her blend of creative intuition and strategic rigor elevated how we communicate our value.”
“Maly is precise, methodical, strategic... She brings best practices to organizations and makes ideas reality with a resounding success. She is a remarkable growth strategist and a brilliant executive. In working with her to give women more mentors, I gained a mentor myself in Maly.”
“Maly is brand and marketing guru and one of the best managers of people I have ever met. She built one of the strongest, most dedicated teams I have ever seen. On top of managing, she went above-and-beyond to create value for the company...and help on the investor trail. Highly recommend.”
Latest Insights
How I Launched the Largest Crowdfunding Campaign in History
The most successful marketing campaigns don’t start with a strategy deck. They start with a collision between a real human need, the right messenger, and a team that knows how to turn attention into action. That’s what happened with JJ Watt’s Houston Flood Relief Fund, which raised $41.6 million from over 209,000 donors and became the largest crowdfunding campaign in history. I was the CMO at YouCaring when we launched it, and this is the story of the decisions that made it work.
How I Turned an Unknown Startup into the #2 Most Valuable Private Space Company
A case study in brand positioning, category creation, and the decisions that compound. The most important marketing decision a startup will make isn’t about channels or budget. It’s about the story. I learned this at every company I’ve worked with, but nowhere more dramatically than at Relativity Space, where the right positioning took an unknown company to a $2.3 billion valuation.
The Great Platform Betrayal: Why People Are Done Being the Product
The $252 billion creator economy underpays the people who create its value and exploits the fans who make it valuable. Both sides are starting to leave. The creator economy is worth an estimated $252 billion and growing at over 20% annually. More than 207 million people worldwide now identify as content creators. Influencer marketing alone hit $32.55 billion in 2025, a 35.6% jump from the year before. By every aggregate measure, this industry is booming.
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Weekly insights on startup product strategy, branding, growth, and storytelling.